One Innovative Insurance Agency Marketing Strategy Secret

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Insurance Agents need a steady incoming customer base for several reasons. The most important reason is the long-term income generated from “trails” or on-going commissions from customer or the insured’s renewals. Of course, it’s also important to have an ever increasing customer base to deal with the slight attrition that happens as customers drop off the grid, move away or switch policies; either to save money or because some other agent sold them on the idea to move their business away.

This means that an insurance agent must be visible in their local markets and be seen and remembered. Indeed, this requires multiple imprints on the potential client’s brain and thus, you must be part of the scenery in their world. Grass-Roots marketing is by far the best way to do this, along with traditional advertising like newspaper, radio, and cable TV. Yes, insurance people must reference their website, which must contain important information too.

 

Some of the best grass-roots marketing are things like a business card ad in nonprofit group’s newsletters or in the local High School Booster programs. But, let me tell you about one form of advertising that works extremely well, but is hardly ever considered or tapped into.

 

Insurance agents should advertise on the back of mobile auto detailing company flyers. It works killer and the mobile detailing or mobile car wash company is glad to do this if the insurance company pays for the printing costs. It is relatively inexpensive advertising, maybe a couple hundred bucks a quarter, but it really does bring in clients. So, try it out, as this is one innovative insurance agency marketing secret that your competitors have not yet considered.

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Six Reasons to Visit the Gold Coast

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Discover many reasons why people should visit the Gold Coast in Sunny Queensland but this is just seven of them. As you will see each of these factors will be a great basis to visit, but it just happens to have all of these great benefits which makes it probably the most favored tourist areas Australia wide.

First purpose – The Theme Parks

Everybody wants to discover the big four theme parks – Dreamworld, Sea World, Movie World and Wet’n’Wild, band there are numerous more that are not as widely recognized. These theme parks just continue improving, and many people would want to see these some time in their lives.

Second basis – The beach locations

The Gold coast is full of wonderful beaches. The most used ones include Surfers Paradise, Broadbeach, Burleigh Heads, Main Beach, Duranbah, Snapper Rocks, Rainbow Bay and Currumbin. They all are uniquely amazing and potentially among the best beaches in the world..

Third basis – The Shopping

The shopping is great regardless of what your taste in shops. The key complexes include Robina Town Centre, Pacific Fair, Australia Fair and Harbour Town. There’s a big selection of shops from high end boutique shops to factory direct outlets. Worth visiting for everyone really. Retail therapy reigns supreme while your in the Gold Coast…

Fourth purpose – The nightlife

Who could go past the amazing night life within the Gold Coast? The nighclub hub is in Surfers Paradise mostly on Orchid avenue. There’s Hotels, Casinos, nightclubs, pubs and live music. The nights are certainly very wild in the Gold coast.

Fifth motive – The Hinterland

The Hinterland is a fast growing wine region which sports some great tasting wines. You can take winery tours and check out the many wineries within the area. There is so many wineries to visit you could spend days taking a look at them all. Great fun for all the happy tasters.

Sixth purpose – The sun.

The old saying, “Beautiful One Day, Perfect The Next” just keeps on ringing true, because there are many perfectly sunny days to relish. It is really invigorating to receive such perfect weather on a daily basis.

So clearly there are many reasons to vacation at the Gold Coast, and I am certain that you can expect to even find more than that when visiting. It really is a   unique  place.

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Keyword Research Kiss to Increase Profits From Online Sales

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How to Keyword Research AdWords Campaigns

Finding the right place to set up shop can mean the deference between success and failure. This is true for online advertising. Making a sale and increasing your profit is just a kiss away. Here are some suggestions on how to keyword research your AdWords campaign.

Keep it simply successful

This guide provides basic strategy to build a successful advertising campaign online. Preparation and focus are essential to increasing profits. The keeping it simple method (KISS) is my way of maintaining focus.

This is how online marketing works: I purchase a keyword to have my ad display when a person types my keyword into a search bar. This keyword is the location of my store window. I place an ad in the window to draw these people into my store.

Understanding your goal

Showing my store window, my ad, is the way to accomplish my goal. I want to make money. In order to make money I need to find people and pitch my product.

Google AdWords Pay Per Click

I’m using PPC because it’s cost effective. Google has the largest audience. There are other platforms for advertising using PPC model. I prefer Google over Bing, MSN and Bidvertiser.

How To Research Keyword

Who is my Audience

If you’re just beginning online advertising, you may make this simple mistake. Marketing to everyone who types in your seed word. One word terms are not very good at showing intent.

Example, I have a candy store and want to advertise online. I decide ‘candy’ is the term I’ll target.

Start Big

Use a keyword research tool to help you see how your search term will work. The keyword planner is a free tools and WordTracker has a free trail.

In the keyword planner, type in your keyword and you’ll get a list of results that will trigger your ad to display. I’m using the basic Google search to build my list in this example.

My goal is to find more interest based words related to my seed word.

I find out people also search terms related to candy and add these to my keyword list.

Dig Deep

Next I dig into each of the result. I’m going to limit my example to ‘chocolate candy’ audience.

At this stage, your keywords are showing intent. These are very specific terms. Let’s go wide from here to capture more leads.

Go Wide

Going wide is like brain storming. What other word might be used instead of candy? What specific candy do you sale? Let’s use truffles for our example.

chocolate truffles

truffles price

truffles recipe

truffles in NC

Keyword research summary

The purpose of advertising is to accomplish a goal. Increasing your profits from online sales. Make sure you remain focused on words relevant to your product.

Keyword research is the way to find your audience. Start big, go deep and wide to cover your bases. Stay within your window to remain relevant and related to keyword searches being made for your product.

Resist the urge to show off your store to related groups, stay relevant to your products.

This article is a very basic summary of how to keyword research for AdWords to increase profits from online sales.

One key ingredient missing is negative keyword list. Another is how to track your return on investment.

AdWords platform is very powerful. Create a simple campaign you can monitor and improve over time. People search differently over time and seasons. What is working today, may not work as well tomorrow.

Keyword research is an ongoing process. Think big, go deep and look wide for your success is as close as a kiss away. Keep it simply successful.

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Uses and Advantages of Product Placement

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Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

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Begin With Your Brilliance

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“We all have the extraordinary coded within us waiting to be released.” ~ Dr. Jean Houston

Top of the year reflection, visioning and goal-setting can sometimes feel complicated and overwhelming. The ideas and options are endless and it can really slow you down or stop you completely. Yet, we know some type of forethought and plan is best for success. I am a fan of doing whatever works for you. If you thrive on resolutions, do them, if you like traditional goal-setting – go for it. If you prefer to think out a few years and create an ideal vision, and then back into it, that’s a good one also. To me it just has to work for you. That said, I have found there is something that is key no matter which way you decide to go.

Begin with your brilliance.

Tapping your brilliance means you need to take the time to determine what your most   unique  and powerful skill, talent or gift is–in what area you completely shine, and then really leverage it in as many areas of your life as you can.

Whether or not you know it, you have a gift as  unique  as your fingerprint, that nobody has quite like you. It is the thing that comes most effortlessly for you, and yet has the most impact on others at the same time.

It could be the way you connect people to each other, the way you inspire others one on one or as a speaker, your way with children, your humor in difficult situations or the finesse you have as a leader who people naturally follow and trust. Your brilliance could be your keen intuition or strong ability to solve complex problems. This special gift of yours is usually consistently recognized by friends, family, clients and colleagues alike….so if you are not sure, just ask them. Ask what it is about you that impacts people the most. What is it that they know they can “gain” from you when they need it?

Another way to confirm your signature brilliance or strengths is to use assessments such as Myers Briggs, DiSc or even the StrengthsFinder 2.0 which directly covers this question. Asking others and taking assessments usually is great for honing in on your core brilliance or confirming it. And for many of you, it may only be a confirmation. I say this because deep down, you may really already know what it is.

Regardless of how you come by it, once you figure out what your brilliance is, you are working with your best success-asset.

When you leverage your  unique  gift and fully plug it into your career and life, you are going to be happier, more passionate, more on purpose than you ever were, and it will make it so much easier to reach your dreams.

You will attract people, resources, and opportunities to you to move you forward, and even stuck areas will unhinge and start to shift. This ripple effect is a wonderful part of the process. Working with your core strengths in your career or business, will positively impact your personal life also. Or if you start engaging them more in a personal area, it will then flow to your professional life. For example, when you have a strong personal life, your career can soar. Likewise, when you have career success, you are more energized and positive, and this spills into your relationships.

Focus more on leveraging the positive versus changing what is wrong. Fixing something for the better is always good, but focusing too much on the negative is never a good thing. There is research that shows that it is hard for your brain to have insights when it is focused on the negative. Your insights are such an important part of leveraging your strengths and realizing your dreams. As you more fully move into this year, I would like to suggest you try on these three questions:

  1. Where can you engage and express your brilliance more, personally or professionally? (these will be things that are fun, energizing and impactful)
  2. What are you ready to let go of that has nothing to do with your brilliance? (this is the thing that feels like an obligation or a drain)
  3. Is there something you can do this year, that will be a bold move that allows you to fully step into your brilliance? (this will be the project that makes you a little queasy to think about, but excited, knowing that it is an ultimate expression of who you are) Even if it is scary, you can name it, and just begin with a small step. Even that will feel great!

See which one of these three questions speaks to you the most, and just start there. And again, as easy as it sounds, it will sometimes feel like a risk. Here are a few thoughts to help support you as you tap your brilliance:

* If it is hard to come by at first, do things to slow down and be more in touch with yourself, and keep trying. Just like the rusty pipe first flows brown water–if you keep it running and it eventually becomes clear.

* Share your plans with your friends or inner circle (fans not naysayers!)

* Use a coach or mentor for a success partner

* Reward yourself for the steps you’ve taken

* Act on the opportunities that will start popping up (more will come!)

So, brilliant you, as Katy Perry would say…”You’re a firework! C’ mon show them what your worth!..” (I opted for a theme song this year instead of resolutions. I know..corny as it is, try cranking this one!)

The world really needs your brilliance now more than ever, so let it shine! It’s just the right thing to do.

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A Glimpse at the Johns Hopkins University School of Nursing

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The Johns Hopkins University School of Nursing ranked 2nd for its Community Health Nursing Program and 6th for its Graduate Programs according to the US News & World Report. This prestigious school has over 200 faculty members and more than 700 students in its various nursing programs.

The Johns Hopkins University School of Nursing offers two-year and accelerated baccalaureate programs where graduates receive a Bachelor of Science degree that prepares them to enter the nursing profession. In addition, the school also has a Master’s Program for nursing practitioners and experts to equip them for leadership and management in the field of nursing.

It is also devoted to research in nursing and healthcare and receives millions of dollars annually for research funds. The school offers a Doctoral Program for those who would like to become nurse scholars and advance the nursing practice through research studies.

Other post-degree programs available in the school offer studies and practicum on pediatric, adult and family care, critical care and emergency preparedness. The Johns Hopkins University School of Nursing also has opportunities for continuing education for nurses.

To prepare students in the practice of nursing, the school created programs and formed partnerships with other organizations and the community to give students hands-on experience of administering healthcare and support to various settings including community centers, shelters for victims of domestic violence, elementary schools, outreach programs for the homeless and the aged and many others.

The University is looking for individuals who demonstrate serious and committed interest in scholarship. The Admissions Committee thoroughly reviews an applicant’s academic interests, record, and accomplishments. Each program within the school has its own set of admission requirements and deadlines. You should contact the Admissions Office or visit their website to get more information on the program you plan to enter. You can also check the website for the schedule of the school’s program information sessions and open house.

In its effort to help eligible students pay for their education, the Johns Hopkins University School of Nursing offers needs-based financial assistance both to qualified undergraduate and graduate students through scholarships, grants, loans and work-study programs. The school recommends filing application for financial aid together with the application for admission.

The Johns Hopkins University School of Nursing is located in the state-of-the-art Anne M. Pinkard Building in the East Baltimore campus of the The Johns Hopkins University in Baltimore, Maryland.

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Sweeney Todd Musical

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Sweeney Todd also dubbed as the Demon Barber of Fleet Street is musical that has bagged the Tony Award owing to its   unique  story. It is an adaptation of the book of the same name that has been authored by Hugh Wheeler. The department of the music and lyrics has been dealt with by Stephen Sondheim. The story revolves around the 19th-century legend of Sweeney Todd and more so around the 1973 play of the same name by Christopher Bond.

The show was premiered on Broadway in the Uris Theatre in March of 1979. To date the musical has given 576 performances. Its story revolves around the character of Sweeney Todd who was earlier known as Benjamin Barker and who makes a return from Australia, where he has spent almost one and a half decade owing to false charges. After he learns some facts from Mrs. Lovett, who makes meat pies, that his wife had committed suicide after she had been raped by a Judge and it was that judge’s daughter who had imprisoned him, he becomes vindictive and promises himself revenge. Both of them conspire together, which is followed by a series of murders resulting first in a boom in business for Lovett’s shop and eventually tragedy.

It has had nineteen previews and has been directed and choreographed by Hal Prince and Larry Fuller respectively. In spite of starting on a poor note it went on to record huge success. It recorded its first U.S. national tour that started in October of 1980 in the state of Washington DC. It finished in August of the following year in the state of Los Angeles in California. Later a second tour was arranged that began in February of 1982 in Wilmington, Delaware and later ended in July of the same year in Toronto, Canada.

In the initial years of 2000, this play gained massive audience and critic acceptance in the tours that it did in collaboration with the opera companies spread all over United States and Canada. Bryn Terfel was seen in the lead role that he performed with excellence in Chicago in the year of 2002. It was also premiered at the Royal Opera House in London which was a part of the Royal Opera season. Other than that it has been performed a couple of times at the Israeli National Opera.

It was revived in 2004-05 both at the West End and the Broadway. Later during 2004 John Doyle was the director to another revival of this awesome musical that was staged in Newbury, England and was eventually relocated to the Trafalgar Studios and after that to the New Ambassadors Theatre. The non-mention of the musical instruments such as orchestra was notable and the actors featured played the score themselves. It was a first I almost eleven years. The entire production was relocated to the Broadway where it featured an all new cast including Michael Cerveris and Patti LuPone. It reopened in November of 2005 at the Eugene O’Neill Theatre where it gave almost four hundred performances. Like in London the cast played the instruments on their own. Read information about Sweeney Todd and get discounted musical Sweeney Todd Tickets.

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High Heels – Your Best Friend

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Have you ever saw an American movie called “In Her Shoes”?

Rose and Maggie (performed by Cameron Diaz) are sisters who claim to have nothing in common but DNA, a tragic childhood, and a shared shoe size. Rose owns an attorney position, a conservative personality, and a secret passion for romance. She is sophisticated with work but timid to her plain figure and appearance. Therefore, Rose stores a full wardrobe of high heels without enough courage to wear them out and show them off. Maggie, the little one who is absolutely reverse version of her sister, features drop-dead gorgeous, loafer, flirtation, and troublemaker. She left home without farewell after being caught at the scene when she was carrying on a clandestine love affair with Rose’s boyfriend. In terms of women, the climax comes as Rose gives up her admirable job to then bravely wears the high heels she likes to hide into wardrobe. She successfully goes through a change of outlook on her relationship with Maggie-her   unique  sister, the man she has wrongly loved and the man she should love and treasure at present. Everything can start from “head”, as well as “foot”, not just curing the sequela of losing love.

“When I feel bad, I like to treat myself. Clothes never look any good. Foods just make me fatter. Shoes always fit.” The lines, from Rose, reveal her secret: she is not the prude that she looks like in appearance, but a lovely girl who is keenly obsessed with various high heels as well. Numberless pairs of housed high heels are her bosom friend, listening to her success, happiness sharing her upset and cheering her up when she is in low spirit. Even though Rose just buy them then hide them without debut with them, she still be companied and placated by their sweetness and attention.

Men may leave and love may be pulled away, but high heels will always stay.

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